Notifications are everywhere these days, on our phones, computers, and even watches. They allow us to stay up-to-date on the latest news, messages from friends, and more. But, did you know that you can also send push notifications from your e-commerce store to customers from both your website and your mobile app? Push notifications allow you to send messages directly to your website visitors’ browsers, even after they’ve left your site. And with a mobile app, your notification will appear directly on their phones. In this blog post, we will discuss what push notifications are, how to set them up, and some best practices for increasing sales and retaining customers with them.
Why should I utilize push notifications in my marketing mix?
The truth about e-commerce is, customer acquisition is expensive. Actually, it’s at an all-time high. The way we’ve operated in web2, giving ownership of audiences to 3rd party platforms, has let to brands not having a direct relationship with their audiences. Because of this, they end up paying FAANG (or, I’m sorry, MAANG) rent, just to get their message in front of customers. And with the flip of a switch, these channels can change their algorithm to make it even harder and more expensive to connect.
That’s why there’s been such a resurgence in email marketing. Until a few years ago, it was one of the few channels that e-commerce brands could control. Email, though a cheap marketing tool, still only gets to the eyes of 10% of your list. And that’s if you’re really good.
SMS has become a popular tool for e-commerce brands as well because it’s a type of push notification. It doesn’t live in anyone’s inbox and has an open rate of 98%, But SMS can be really expensive and hard to get customers to opt-in to receiving messages.
- 78% of people would rather receive information about sales and discounts from a push notification than an email.
- 52% of opt-ins say that they’re more likely to shop with a brand again if they offer push notifications.
- Brands who use push notifications gain an average of 29% more sales to their store than those who just use SMS and email.
- 90% of customers who download apps, allow push notifications. That’s 4x the signup rate of email and SMS combined; making mobile apps the easiest way to nurture one-time buyers into loyal customers.